職場生存法則: 產品推銷演示成功的七個竅門
摘錄：如果你的presentation裏有個懸念，你的觀衆就會參與進來解決它，所以不要在一開始就把所有事都說出來，尤其是當你在講一個故事的時候。讓這個故事的結局變得更有意義。
The point of a presentation is to convince decision-makers to make a public commitment to whatever you're selling. Here's how:
演示的重點在於讓決策者在大家面前認可對你所要賣的東西。而下面這些就是做到這一點的方法：
your heart into it.
1.全身心地投入進去。
If you don't really believe in yourself, your firm, and its offerings, you'll persuade nobody. And it's not enough to simply believe… it must be obvious to the audience that you're a true believer。
假如你並不真的相信你自己、你的公司以及他們給出的報價，那麼你就沒法勸服任何人。而且僅僅是簡單地相信並不足夠……必須明顯地向觀衆表示你完全信任你的公司。
it vivid..
讓演示生動起來。
er than abstract concepts (“reduces costs,” “increases productivity”) use concrete, real-life examples that carry emotional heft with the audience (“saved ABC $1 million,” “prevented XYZ from going bankrupt.”)
與其用抽象的概念(諸如“降低成本”、“提高生產率”)，不如使用一些具體真實的例子來帶動觀衆的情緒。(比如“幫助ABC省下了1百萬美元”、“防止了XYZ的破產”)
3. Tell a story.
3.講個故事。
Humans use stories to order events so that they make sense to their daily lives. Your presentation should have a hero who overcomes obstacles to achieve a goal. BTW, the hero must be the customer, not you。
人們會使用故事來講述事件，這樣纔會顯得和日常生活息息相關。你的presentation中必須有個英雄，他克服了一些困難並獲得了最終的目標。順便說句，你的這位英雄必須是顧客，而不是你。
4. Personalize your examples.
4.要舉個性化的例子。
A presentation should cause an emotional shift from being “undecided” to being “certain.” This is only possible if your presentation is relevant to your audience's work and life experiences。一個presentation必須能夠造成觀衆從“不確定”到“確定”的情緒轉變。只有當你的presentation和觀衆的工作生活相關時這纔有可能做到。
5. Make it a puzzle. 5.出個難題。
If there's some mystery to your presentation, your audience will get involved solving it. So don't reveal everything up front, especially when you're telling a story. Let the story evolve into a meaningful ending。
如果你的presentation裏有個懸念，你的觀衆就會參與進來解決它，所以不要在一開始就把所有事都說出來，尤其是當你在講一個故事的時候。讓這個故事的結局變得更有意義。
6. Use telling metaphors.
6.使用隱喻。
Drawing parallels with the familiar helps the audience grasp complex ideas. Example: “Photolithography becomes problematic at 180nm.” Or, in other words, “It's like trying to draw a blueprint with a hunk of chalk.”
用隱喻的手法講述那些觀衆已知的事情可以幫助觀衆更好地理解複雜的概念。例子：“在180nm下，光刻法就會出現問題”，換句話說，“這就好像用一大塊粉筆來畫藍圖一般”。
7. Force them to think.
7.促使他們思考。
True decision-makers are quickly bored by ideas and information that they already understand. Instead, they crave opportunities to exercise their brainpower to learn something new and insightful.
真正的決策者會很快對那些他們早已知道的想法和信息感到無聊。相反，他們渴望獲得能夠實踐他們的腦力並學到新的和有見識的東西的機會。
