BEC高級口語話題：市場營銷
今天小編爲同學們整理了BEC高級的口語話題：市場營銷，供同學們參考，一起來學習吧！
市場營銷
(1)產品屬性:
Brand； price；quality； after-sales service reputation； reliability
(2)價格的制定：
影響因素:competition； supply and demand； customer perception of price
措施: offer seasonal /trade/cash discount to stimulate demand/ boost sale/ Carry out survey to find out customers' needs and tastes
(3)產品推銷/推廣:
目的: aim at target market； promote product efficiency； meet and beat fierce competition； capture a large market share
方式:
1.launch an advertising campaign
2. personal selling： employ some experienced salespeople
3. sales promotion： offer promotional gifts coupons 優惠券;rebate回扣;loyalty scheme; sweepstake 抽獎;free samples trading stamps contest
4. publicity: mass media
好處:attract potential customers；boost the sale of product ；encourage customers to try new products
(4)客戶服務customer service
目的: increase the level of customer satisfaction ；meet customers’expectation； improve the
standard of customer service
提高服務質量的措施:
1. Have an after-sale services supervision system（monitor，supervise)
2. staff training programme (improve staff friendliness； the speed of service； learn to
deal with customer complaints)
3. check sales figures regularly
4. obtain feedback from customer (set up a hot line ；conduct a survey)
(5)留住顧客
目的: maintain customer loyalty
措施:
1. understand what the customer needs
2. provide high quality product and good service
3. offer some discount to regular customer
4. upgrade interior decoration
