善用5個成功企業家咒語，改善你的生活與習慣

I’ve been in business for myself for more than 18 years, growing one marketing agency from bankruptcy to a multimillion-dollar firm that I was able to sell at a really nice exit.

我自己做了超過18年的生意，從一家破產的營銷機構成長爲一家價值數百萬美元的公司，我可以在一個非常好的退出時賣掉它。

 

Then I started all over and found success with another business .

然後我從頭開始，在另一家公司找到了成功。

 

I’ve never earned a business degree, and I’m not particularly good at the “business side of business.” But I have discovered some rules for success from my years of hustle and grind and interactions with other business owners.

我從未獲得過商科學位，而且我並不特別擅長“商科方面”。但我從多年的忙碌和磨礪，以及與其他企業主的互動中，發現了一些成功的法則。

 

1. Results rule. Period.

1. 結果爲導向，結束。

 

Ever spend time scrolling Facebook or Instagram when you should be tackling that big, hairy, audacious goal, or making that sales call, or writing the next page of your incredible book?

你是否曾經在應該去實現那個大的、多如牛毛的、大膽的目標，或者是去做那個銷售電話，或者是去寫那本不可思議的書的下一頁時，花時間在Facebook或Instagram上瀏覽過？

 

If you want to crush your goals, stop confusing activity with return on investment. You were made for more than counting clicks or obsessing on social media comments. Focus instead on the things that will not get a “share” but a customer, because your time, talent and money are too precious to be wasted. If it’s not going to bring you customers, don’t do it.

如果你想粉碎你的目標，那就不要再混淆活動與投資回報。你的存在不僅僅是點擊次數或癡迷於社交媒體評論。把注意力集中在那些不會得到“分享”而是客戶的東西上，因爲你的時間、才華和金錢太寶貴了，不能浪費。如果它不會給你帶來客戶，那就不要這麼做。

 

2. No one is born great at this.

2. 沒有人天生擅長這個。

 

The fear that you aren’t good enough or don’t know enough has stopped too many talented people from moving forward.

對自己不夠好或瞭解不夠深入的恐懼，阻止了太多有才華的人前進。

 

No one was born knowing how to do all of this business stuff. I am a published author, I’ve written a weekly blog for 14 years, which 70,000+ people visit each month, and yet I still need a thesaurus to polish up my pieces or I’d use the words “cool,” “awesome” and “very” 7,456 times in each post. Get skills and training when and where you need it. But don’t let a detour in the road stop you from reaching your final destination.

沒有人一出生就知道如何做所有這些商業事務。我是一個出版作家，我已經寫了14年的博客，每個月有7萬多人訪問，但我仍然需要一本同義詞典來完善我的文章，不然我會在每篇文章中使用“酷”、“棒”和“非常”7,456次。在你需要的時間和地點獲得技能和培訓。但不要讓路上的彎路阻止你到達最終目的地。

 

3. Your life will not be celebrated for how much you worked.

3.你的生活不會因爲你的工作成就而增添喜慶。

 

I grew up in a household where there was a silent understanding that “working hard will bring success.” This in itself is okay, yet my funhouse brain took it a step further and turned it into a mantra that I needed to work my tail off or I wouldn’t deserve success. It was like a secret guilty pleasure. If I worked harder, I would finally feel worthy. Yet success didn’t come, and then I was just exhausted, let down and defeated.

我在一個這樣的家庭中長大，那裏有一種默契：“努力會帶來成功。”這本身沒什麼問題，但我的“快樂屋”大腦把它又向前推進了一步，把它變成了一句箴言：我需要把尾巴拔掉，否則我就不配獲得成功。這就像一種祕密的罪惡的快感。如果我努力工作，我最終會覺得自己是有價值的。然而成功並沒有到來，然後我就精疲力竭了，失望了，失敗了。

 

Fast-forward to this year. My girls are ages 6 and 8, and I didn’t want to miss them growing up. I’ve cut back hours and went from having a full-time nanny to a babysitter just nine hours a week. And guess what? Our sales are up over last year, and it’s only October. Working lots of hours wasn’t what brought success.

快進到今年。我的兩個女兒分別是6歲和8歲，我不想錯過她們的成長。我減少了工作時間，從一個全職保姆變成了一個每週只有9個小時的保姆。你猜怎麼着？我們的銷售額比去年增加了，現在才10月份。長時間的工作並不能帶來成功。

 

4. You aren’t supposed to be good at everything.

4. 你不必事事擅長。

 

I suck at accounting. And human resources paperwork. And graphic design. There are things I absolutely love to do that come almost naturally to me -- speaking on stage, writing, coaching other business owners. These are not an accident. They are my God-given superpowers and what I was created to do.

我的會計很爛，人力資源文書工作也是，還有圖形設計。有些事情我絕對喜歡做，而且幾乎是自然而然就能做到的——上臺演講、寫作、指導其他企業主。這並非偶然。他們是上帝賦予我的超能力，也是我被造出來要做的事。

 

When I spend my time in these activities, I am happier, more successful and can serve more people. What are your passions? What do you love to do? How can you spend more time doing those things and delegate the rest?

當我把我的時間花在這些活動，我更快樂，更成功，可以服務更多的人。你的愛好是什麼？你喜歡做什麼？你怎麼能把更多的時間花在這些事情上，而把剩下的事情委派給別人呢？

 

5. Building one half of a bunch of bridges will never get you to the other side.

5.每一座橋都只架起一半，你永遠無法到達另一邊。

 

As entrepreneurs, we tend to enjoy the start of something, when it is new and full of ideas and possibilities. But we also tend to give up when it gets harder, more boring and task-driven. It is then that we are prone to jump into another project so we can find the fun again. Yet, starting a bunch of projects that never get completed is not going to give you anything to show for your hard work.

作爲企業家，我們傾向於享受事物的開始，當它是新的，充滿想法和可能性。但當事情變得更困難、更無聊、更受任務驅動時，我們也往往會放棄。就是在那個時候，我們傾向於投入到另一個項目中，這樣我們就能再次找到樂趣。然而，開始一堆永遠也完成不了的項目，並不能給你的辛勤工作帶來任何回報。

 

It requires an incredible amount of discipline and self-control to stay focused and on task. But the rewards are worth it. Get an accountability partner if you need to. Plan a reward at the end if it helps. Tell your best friend to post your most salacious secret on social media if you don’t get it done. Do whatever you have to in order to stop starting and start finishing.

它需要令人難以置信的自律和自我控制來保持專注和完成任務。但回報是值得的。如果需要的話，找一個負責任的夥伴。如果有幫助的話，在最後計劃一個獎勵。告訴你最好的朋友，如果你做不到，就在社交媒體上發佈你最猥瑣的祕密。做任何你不得不做的，爲了停止開始和開始結束。

 

Give yourself permission to take the next step toward your dream. With no apologies or excuses, just keep on moving forward.

允許自己朝着夢想邁出下一步。沒有道歉或藉口，繼續前進。