再買就剁手 男性衝動購物比女性花費多
Modern men spend more on impulse buys than women do, research has revealed。
調查顯示，現代男性衝動購物比女性花費更多。A study found that men regularly shell out an average of ￡25-a-week on items they bought on a whim, while women spend close to ￡19-per-week。
一項調查發現，男性平均每星期在衝動購物上花費25英鎊，而女性花費近19英鎊。Food, beer and DVDs are the most common treats for males while clothes, magazines and wine topped the list for women along with books, shoes and toiletries。
男性衝動購物最常買的是食物、啤酒和DVD，而女性衝動購物買得最多的是衣服、雜誌和紅酒，還有書、鞋子和化妝品。
The poll of 2,000 customers found that over a typical adult lifetime around ￡70,217.28 will be frittered away purely to satisfy the overwhelming urge to shop。
這項涵蓋了2000名消費者的調查發現，成年人一生中因一時興起而消費的東西平均會花掉約7.02萬英鎊。Researcher Emily Stag said: 'Twenty pounds a week might not seem a lot, but can add up to a huge amount over a lifetime。
研究人員艾米麗？斯泰格說：“每週20英鎊也許看起來不是很多，但一輩子這麼積累起來數額就相當大了。”'For ￡70,000 you could easily put a large deposit on a house, pay off all your debits or buy a sports car。
“有7萬英鎊你可以輕鬆地給房子付鉅額首付，償還所有的欠款，或是買輛跑車。'General consensus would suggest consumers are trying to save every penny at the moment, but our research shows we still like to treat ourselves or our loved ones.'
“人們普遍都認爲消費者在日常購物中會能省則省，但是我們的研究顯示，我們依然願意花錢滿足自己或愛人。”The study found triggers such as receiving birthday money, coming into an unexpected windfall such as cash back from a company, or a small win on the lottery often result in spur of the moment purchases。
研究發現，收到生日禮金、或是得到一些意外之財，例如公司返還現金或中了小額彩票等，這些通常都會誘發衝動消費。Six out of ten women admit they regularly give in to temptation if there is a sale on and six out of ten also cited retail therapy as the main reason for shopping on impulse。
十分之六的女性承認自己經常抵制不住特價促銷的誘惑，另外還有十分之六的女性說她們衝動消費的主要原因是通過購物讓自己開心。Only four out of ten men said the same thing。
只有十分之四的男性是因爲上述原因衝動購物的。It also emerged one in three girls admit they don't bother telling their other half about their recent purchases。
研究還發現，三分之一的女性承認，她們不會告訴另一半自己最近買了什麼東西。Furthermore one in five couples argue as a direct result of overspending each week。
另外，五分之一的夫婦會因爲每週花費過多而吵嘴。
