iphone的歷史:不只是初始開發成本的1.5億美元大綱

Fred Vogelstein has a must read story on the creation of the iPhone in the New York Times Magazine.
在新一期的《紐約時報》雜誌上，Fred Vogelstein有一篇iPhone創造的必讀故事。

It's chock full of great little details, and you absolutely should read it. Here's one of many little nuggets from the story.
裏面充斥了很棒的小細節，你絕對應該讀一讀。這是許多小掘金故事中的一個。

According to a senior Apple executive, the company likely spent over $150 million to develop the original iPhone.
據一位蘋果高管，公司可能花了1.5億多美元來開發最初的iPhone。

Considering how important the iPhone is for Apple, this seems like nothing for the company to spend. But, it's still a fairly big number.
考慮到iPhone對於蘋果的重要性，這筆花費似乎對公司來說不值一提。但是，它仍然是一個相當大的數字。

Apple invested more in the iPhone than money, though, reports Vogelstein. It also put its best people on the project.
但是蘋果投入iPhone的不只是錢，Vogelstein報告。它還將其最好的人才用在這個項目上。

"Many top engineers in the company were being sucked into the project, forcing slowdowns in the timetables of other work," says Vogelstein. If the iPhone were a dud, it put the whole company at risk because this is the only thing it was really working on.
“公司很多頂尖的工程師被吸進這個項目，迫使其他工作的時間表放緩，” Vogelstein說。如果iPhone無用，它會使整個公司陷入危機，因爲這是其唯一真正在做的事。

And choosing top engineers caused a rift within Apple. The iPhone was a top secret project.
選擇高級工程師造成蘋果內部的分裂。iPhone是一個絕密的項目。

Andy Grignon, a hardware engineer in charge of the radios in the iPhone told Vogelstein, " Everyone knows who the rock stars are in a company, and when you start to see them all slowly get plucked out of your area and put in a big room behind glass doors that you don’t have access to, it feels bad."
Andy Grignon，一個負責iPhone無線電的硬件工程師告訴Vogelstein，“每個人都知道公司裏誰是搖滾明星，當你開始看到他們都慢慢退出你的區域，在一個玻璃門後面的大房間裏，而你卻進不去，那感覺糟透了。”