英國紙製聖誕樹成新寵 865元搬回家

It may be a rather sparse substitute for a traditional Christmas tree. But this minimalist festive alternative is proving to be something of a hit, according to its sellers John Lewis.

It said sales of the tree, made of paper, were up 238 per cent on this time last year – despite costing up to £85.

And it is outselling other fake, plastic trees two to one, the retailer said.

The Pre-lit LED Snowy Paper went down so well last Christmas that John Lewis said customers were contacting stores as early as June to ask when it would be available for this year’s festivities.

The retailer said there had been a shift away from traditional trees in favour of more unusual, pine-needle free creations.

A spokesman said: “Many households now display two or more Christmas trees in different rooms of the home and even outdoors. We believe the popularity of the paper tree is down to the rise of the “multi- tree household.”

The paper tree is available in two heights – a 4ft version for £50 and a 7ft tree at £85.據英國《每日郵報》11月8日報道，作爲傳統聖誕樹的替代品，這種紙製聖誕樹的枝葉也許相當稀疏。但據該商品的銷售商約翰-路易斯來說，這種極簡風格的節日替代品將會成爲炙手可熱的新寵。

據說這款紙製聖誕樹的售價儘管高達85英鎊(約865人民幣)，但在去年的這個時候其銷售額仍上漲了238%。

零售商說，而且它比其他僞造品、塑料聖誕樹要賣得多一倍。

約翰-路易斯說這種預先裝有LED燈管的紙製聖誕樹在去年聖誕節如此暢銷，使得許多顧客早在今年六月份就開始向商店打聽今年的銷售時間。

該零售商稱消費者的購買意向已經從傳統的聖誕樹轉爲尋求不同尋常的，沒有松針的替代品。

一位發言人說：“如今許多家庭會在家裏不同的房間裏、甚至是屋外擺放兩棵或更多的聖誕樹。我認爲這種紙製聖誕樹之所以如此受歡迎要歸功於這些需要多棵聖誕樹的家庭。”

這種紙製聖誕樹有兩種高度可供選擇——一種高4英尺(約1.2米)售價50英鎊(約509人民幣)，另一種高7英尺(約2米)，售價85英鎊(約865人民幣)。