Instagram推出網購功能，衝動消費從未如此方便大綱

Instagram’s New Checkout Feature Makes Online Shopping Easier
Instagram最新的Checkout功能讓線上購物更方便

Instagram announced their new Checkout function and it looks like it’s going to radically change the way we shop online.
Instagram最新發布了Checkout功能，似乎要徹底改變我們的線上購物方式。

By linking credit card details to your profile, Instagram will let you click-to-buy directly within the app without having to be redirected to a brand’s website.
通過把你的信用卡綁定到賬號上，Instagram支持應用內直接點擊購買，無需轉至品牌網站。

That means no more inputting shipping details every time you buy somewhere new. The Checkout function is designed to make your shopping experience more streamlined, and potentially facilitate a few more impulse purchases.
這樣一來，就不用每次買新的東西時都輸入詳細的配送信息，Checkout功能簡化了購物體驗，也可能會帶動更多衝動消費。

Prior to the reveal, Instagram has been trialing shoppable features including product tags in posts and product stickers in Stories, and according to Vogue it was a success, with 130 million people tapping the product tags each month.
此前，Instagram就一直在試驗購物功能，嘗試過在廣告中加入產品標籤、故事裏加入產品圖標等，《Vogue》雜誌表示過去的嘗試確實成功了，每月有1.3億用戶點擊產品標籤。

Instagram proposes the new function will make online shopping more secure, too.
Instagram推出的新功能也會增強線上購物的安全性能。

As part of the beta launch, you can use the function with participating brands including Burberry, Prada, Oscar de la Renta, Balmain, Michael Kors, H&M, Zara, Nike, and Warby Parker.
在其發佈的測試版中，你可以用該功能購買Burberry, Prada, Oscar de la Renta, Balmain, Michael Kors, H&M, Zara, Nike,和 Warby Parker等參與品牌。