A very intense conflict between two or more competitors.
例句 Spending a fortune on advertising and pushing their sales representatives to the limits, the rival companies engaged in a pitched battle for dominance of their industry. 這家競爭對手為了取得行業主導地位發起了激烈的爭鬥,在廣告上大把投錢,把銷售代表逼到了極致。