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報告指出 網絡遊戲的女性用户數在逐漸增多

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The number of female electronic game players continues to grow rapidly, contributing significantly to an industry previously dominated by male counterparts, according to a report by research institute CNG.

研究機構伽馬數據的一份報告指出,女性電子遊戲用户數量正保持快速增長,對此前以男性用户為主的遊戲產業貢獻頗多。

China had some 583 million game players in 2017, an increase of 21 million over the previous year, with female players growing by 6%, or 15 million in the period, the biggest driving force in China's growing game-playing population.

2017年中國遊戲用户約5.83億人,較前一年增加2100萬人,女性用户增加1500萬,增速為6%,成為拉動中國遊戲用户量增長的最大動力。

Data shows the number of female game players maintained steady growth for years and has risen to almost half the total in China. Their numbers are expected to reach 281 million this year.

數據顯示,近年來中國女性遊戲用户量保持穩步增長,目前已接近半數。預計今年中國女性遊戲用户將達2.81億人。

報告指出 網絡遊戲的女性用户數在逐漸增多

CNG analysts said more producers introduced games targeting women, including the popular "Travel Frog" and "Love and Producer".

伽馬數據分析師表示,越來越多遊戲製作人引進諸如《旅行青蛙》和《戀與製作人》等針對女性用户的遊戲產品。

Love and Producer has been downloaded over 9.5 million times following its release in late 2017. Travel Frog has been installed more than 22.49 million times, with over 70 percent of its players female.

自2017年年底發佈以來,《戀與製作人》的累計下載次數已經超過950萬次。而《旅行青蛙》的安裝數量已經超過了2249萬次,其中超過70%的玩家是女性。

CNG data shows female players account for 60% of the 370 million players of recreational games. Easy playing, great graphics and less violence were thought to be key element in wooing women.

伽馬數據顯示,女性玩家在3.7億休閒遊戲用户量中佔比60%。輕鬆的玩兒法、出色的畫面和較少的暴力被認為是吸引女性的關鍵因素。

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