商务英语BEC初级常见口语话题(市场营销)
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今天小编给大家带来BEC初级常见口语话题(市场营销),一起来学习吧!
市场营销(产品相关的话题)
产品属性:
brand 品牌 price价格 quality质量 after-sales service售后服务 reputation声誉 reliability可信度
一、价格的制定
影响因素:competition竞争 supply and demand供给和需求 customers'perception of price客户对价格的感知
措施:offer seasonal /trade/cash discount to stimulate demand/boost sale 提供季节性/商业/现金折扣以刺激需求/促销
Carry out survey to find out customers' needs and tastes 对客户的需求和品位进行调查
二、产品推销/推广
目的
aim at target market; promote product efficiency;meet and beat fierce competition capture a large market share方式
launch an advertising campaignpersonal selling:employ some experienced salespeoplesales promotion:offer promotional gifts 提供促销礼品 free samples 免费的样品 coupons 优惠券 rebate 回扣 loyalty scheme 忠诚顾客奖励计划 sweepstake 抽奖 trading stamp优待券contest publicity: mass media好处
attract potential customers boost the sale of product encourage customers to try new products三、客户服务目的
increase the level of customer satisfaction; meet customers' expectation; improve the standard of customer service四、提高服务质量的措施
Have an after-sale services supervision systemstaff training program (improve staff friendliness;the speed of service;learn to deal with customer complaints)check sales figures regularlyobtain feedback from customer (set up a hotline;conduct a survey)五、留住顾客
understand what the customer needs provide high quality product and good service offer some discount to regular customer upgrade interior decoration 升级室内装饰六、招待客户
招待方式+具体目的
arrange a big welcoming dinner+ show warm welcome/hospitality;make them feel at ease; set a stage for conversation and potential business show them around our company, especially the best part + give them an overview of our facilities and production methods take them to see places of cultural and historical interest/experience cultural events + offer us good opportunities to get to know each other better;give them more insight into our way of doing business;help encourage their busiess interest in china;have a chance to take in the local flavor