純正地道美語 第182期(外教講解):商業計劃
A:I’ve had it! I’m done working for a company that is taking me nowhere!
B:So what are you gonna do? Just quit?
A: That’s exactly what I am going to do! I’ve decided to create my own company! I’m going to write up a business plan, get some investors and start working for myself!
B: Have you ever written up a business plan before?
A: Well, it can’t be that hard! I mean, all you have to do is explain your business, how you are going to do things and that’s it, right?
B: You couldn’t be more wrong! A well written business plan will include an executive summary which highlights the idea of the business in two pages or less. Then you need to describe your company with information such as what type of legal structure it has, history, etc.
A: Well, that seems easy enough.
B:Wait, there’s more! Then you need to introduce and describe your goods or services. What they are and how they are different from competitors’? Then comes the hard part, a market analysis. You need to investigate and analyze hundreds of variables! You need to take into consideration socioeconomic factors from GDP per capita to how many children on average the population has! All this information is useful so that you can move on to your strategy and implementation stage, where you will describe in detail how you will actually execute your idea.
A: Geez. Is that all?
B: Almost, the most important piece of information for your investors will be the financial analysis. Here you will calculate and estimate sales, cash flow and profits. After all, people will want to know when they will begin to see a return on their investment!
A: Umm. I think I’ll just stick to my old job and save myself all the hassle of trying to start up a business!
legal structure 公司結構
execute vt.執行, 實行
Congress makes the laws; the President executes them.
國會制定法律，總統執行法律。
financial analysis財務分析
return on one’s investment 投資上的盈利
hassle n.困難，麻煩
【拓展詞彙】
entrepreneur n.企業家
credentials n.證明，資格
vision statement 描述你的商業預測
prospects n.前景；景象
feasibility n.可行性
A: 我受夠了。我正在爲一個不能帶我前進的公司工作。
B: 你會怎麼辦？只是放棄？
A: 那正是我要做的事。我決定建立自己的公司。我想要撰寫商業計劃，找到一些投資者併爲自己開始工作。
B: 你先前寫過商業計劃嗎？
A: 那不是很難。我的意思是，你必須做的事就是解釋你的商業，以及你會如何做，對吧？
B: 你真是糊塗。一個好的商業計劃包括行政上的總結，用2頁或更少的頁數突出商業的想法。然後你需要描述諸如公司結構類型，公司發展歷史等相關信息。
A: 喔，那看起來很簡單。
B: 等等，還有。你需要介紹並描述公司的貨物或服務。具體是什麼以及和其他同行有什麼區別？下一個就是最難得部分，市場分析。你需要調查並分析各種變量。你需要考慮包括從平均GDP到平均每個家庭擁有孩子的數量等社會經濟因素。所有的信息都是有用的，這樣你才能進行戰略定位和執行階段，這一步你要詳細描述你將如何執行你的主意。
A:Geez。就這些嗎？
B:快了。對投資者來說信息最重要的部分就是財務分析。你要計算並估計銷售，資金流動和利潤。畢竟，人們想要知道什麼時候他們能看到投資上的盈利。
A: 我想我會繼續做原來的工作，不自尋開公司的麻煩。
