商務對話 營銷策略篇
商務英語是以適應職場生活的語言要求爲目的，內容涉及到商務活動的方方面面。接下來小編爲大家整理了商務對話--營銷策略篇。希望對你有幫助哦!
英：
In this conversation, Tanya Nichols, the owner of an ice cream manufacturing company, is talking with her marketing manager, Carla Hutchison, about the marketing strategy for a new product.
Tanya: So, Carla, do you have a marketing plan for our new ice-cream sandwich?
Carla: Yes I do. After going through our S.W.O.T. process, I think we’re in good shape. One of our main strengths is the quality of our ice-cream, and there’s is a good market opportunity for the novelty of a choice of flavors. Since our company already has a good image,I don’t see many weaknesses. No other company sells
ice-cream sandwiches with a choice of 5 flavors, so there’s no threat to speak of, either.
Tanya: I assume we don’t need to worry about creating a need, with summer almost here.
Carla: Right. As for the marketing mix, we’ll package it in gold foil with dark brown lettering to simulate chocolate, and price it 20% higher than our chocolate-covered ice-cream bar. It’ll be introduced in selected places across the country starting next month. The main promotion will be through advertising, using a ‘pull’ strategy, of course. We haven’t finalized our ads yet, so I’ll have to let you know. Can we meet again the beginning of next week?
Tanya: Sure can. Let me check ... how about Tuesday morning at 10:30?
Carla: Uh, let’s see ... okay with me.
中：
在這一對話中，Tanya Nichols是一家冰淇淋製造公司的業主，她正在和他的營銷經理Carla Hutchison談論一種新產品的營銷策略。
Tanya: Carla,你對我們新的冰激凌三明治有什麼營銷計劃嗎?
Carla: 是的我有。經過SWOT分析，我認爲我們的經營狀況很好。我們的主要優勢之一是我們產品的質量，並且創新口味的產品在市場上有很大商機。因爲我們公司已有一個好的形象，我並不認爲有很多不利因素。沒有其他公司有5種口味的冰淇淋三明治，所以對我們來說談不上有什麼威脅。
Tanya: 我想夏季就要來臨，我們不用再爲創造需求而擔心。
Carla:對。至於說營銷組合，我們要用像巧克力一樣的深褐色字母的金箔紙來包裝它，仿照巧克力，並且定價比我們的巧克力脆皮冰激凌貴20%。下個月將要在全國有選擇地投放市場。主要通過 廣告促銷，當然是運用“拉”的策略。我們還沒有最終決定我們的廣告，因此我還得要通知你 。我們下週初能再碰一下面嗎?
Tanya: 當然可以。讓我看一下……星期二早上10:30怎麼樣?
Carla: 呃，我看看……我沒問題。
Tanya: 好，幹得好，Carla.下週見。
