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大學生創業如何把愛好變成職業

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有人說,千萬別把愛好變成工作,可是下面這位21歲的小夥兒,卻用自己的故事告訴我們,有的時候“愛做什麼”就去做什麼,這纔是成功之道!最近,一位21歲的小夥兒剛剛畢業,就爲自己買了一套公寓,而更重要的是,買公寓的錢都是他自己掙的。

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A 21-year-old recently bought an apartment right after his graduation. More importantly, he bought it with money he earned all by himself. Liu Dun, a finance major at Zhongnan University of Economics and Law, has started up an Internet company and made a fortune.

這位小夥兒就是劉敦(音譯),畢業於中南財經政法大學金融專業。他自己創辦了一家網絡公司,並且因此發家致富。 但是,對他而言,從商賺錢並沒有那麼重要,相比之下,宣傳自己生活的城市讓他更有熱情。

But doing business is not as important to Liu as doing what he is passionate about, which is promoting the city he lives in. Born in Wuhan, Hubei province, Liu has a strong connection to the city. He loves the people there, who are straightforward, which leads many to believe they are rude. He loves the city because of its diversity. He wants to imitate Ma Yun, CEO of Alibaba, who set up a business in his beloved hometown.

作爲土生土長的湖北武漢人,劉敦和這個城市“血脈相連”。他喜愛那裏的人,他們的率直甚至讓很多人覺得粗魯。他也喜歡那裏的多姿多彩。他還以阿里巴巴的CEO馬雲爲榜樣,因爲馬雲也把公司設在自己的故鄉。

  Man with a plan

  步步爲營

In his first two years of college, Liu already started preparing for his start-up business. He did internships in Internationale Nederlanden Group, a Fortune Global 500 company, trying to learn from these industry leaders. “Though the cost was high – several thousand yuan for registration – the experience was very rewarding,” he says.

早在大一、大二的時候,劉敦就已經開始爲創業做準備。他曾在名列財富全球500強的荷蘭國際集團實習,希望能向這些業界領袖們學習一二。他說,“雖然成本很高,註冊登記需要好幾千元,但是相比積累的經驗,還是很值得。”

Liu was able to take a close look at these companies, their structure, and how their employees cooperate with each other. Most importantly, his hard work caught his boss’s attention, who later wrote a recommendation letter for Liu and introduced him to entrepreneurs and investors.

實習期間,劉敦得以近距離觀摩各個公司,熟悉公司架構,瞭解員工協作狀況。更重要的是, 他的努力引起了老闆的關注,後者爲他寫了推薦信,將他介紹給其他商人與投資者。

In his senior year, Liu thought he was finally ready and decided to launch a business doing what he loves and is good at. “I love recreation and I know a thing or two about the Internet. I wanted to promote Wuhan’s recreation industry through the Internet,” he says.

在大四的時候,劉敦覺得自己終於做好了準備,於是決定自立門戶,從事自己熱愛同時擅長的事業。他說,“我喜歡娛樂與休閒,也對互聯網有所鑽研。所以我想通過網絡推廣武漢的娛樂與休閒行業。”

  Early success

  初獲成功

He set his eyes on young people who want to have fun in Wuhan, yet know little about the city. Together with his team, Liu used his spare time to visit unique stores; those that had the right characteristics were enlisted as partners. “We recommend these stores to our registered costumers on WeChat, who can get special treatment or discounts in these stores. It’s a win-win situation,” says Liu.

劉敦將目光鎖定在那些想在武漢遊玩卻對這座城市知之甚少的年輕人身上。劉敦和他的團隊一起,利用空閒時間尋訪一些與衆不同的小店,將正對胃口的商店列入合作伙伴的清單。他說,“如果這些商店願意提供特殊優惠或打折,我們會將他們推薦給我們微信公衆號的訂閱用戶。這是一種雙贏的辦法。”

Now, Liu has partnerships with more than 100 stores in Wuhan, ranging from restaurants to boutique stores. A Shenzhen investor believes Liu’s company is worth 5 million yuan and wants to purchase a 20 percent share for 1 million yuan.

目前爲止,劉敦在武漢已經擁有超過100家合作商店,商店類型從餐廳到精品店應有盡有。一位深圳的投資人認爲,劉敦的公司已價值500萬人民幣,並願意出100萬收購其20%的股份。

“I’m still thinking,” says Liu. “This company is like my own child. I want it to have a good parent in law.”

對此,劉敦表示“我還在考慮。畢竟,這個公司就像是我的孩子一樣,我希望他在法律上也有個好父母。”

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