日本動畫電影《你的名字》爲何在中國大火?

Japanese anime film Your Name has already been a huge success in its own country. And now it has become the country's most successful film yet at the Chinese box office.

日本動畫電影《你的名字》早先就在日本就取得了十分可觀的成績。現在它成了中國票房史上最爲成功的日本電影。

Despite the lack of big-name Hollywood stars or expensive stunts, it has taken nearly $78 million since its debut in early December.

儘管沒有大牌的好萊塢明星，也沒有要價昂貴的特技演員，但是自12月初上映以來，這部電影就已經收穫了近7800萬美元的票房。

So why is it doing so well? The BBC's Ashleigh Nghiem takes a look.

那麼爲何《你的名字》會取得這麼好的成績呢？英國廣播公司的阿什莉·嚴對此進行了觀察。

It's appealing to Chinese looking for escapism

它吸引了逃避現實的中國人

Written and directed by 43-year-old Makoto Shinkai, Your Name is a love story about two teenagers who swap bodies.

由43歲的新海誠創作和導演的《你的名字》，講述了兩個互換身體的青少年之間的愛情故事。

The dreamy drama involving young star-crossed lovers has captured the imagination of Chinese audiences.

這部涉及了兩個不幸年輕戀人的夢幻影片捕獲了中國觀衆的想象力。

For evidence, look no further than the reviews on the Chinese film rating site, - where reviews have averaged 9.3 out of 10.

只需稍微看一下中國電影評級網站貓眼電影上的評論便可知曉——《你的名字》在滿分爲10分的評分中獲得了9.3分。

"The film was beautiful beyond words and every shot was like a painting," one cinema goer Taylor wrote.

“這步電影簡直太唯美了，每一個鏡頭都像是一副畫卷。”電影觀衆泰勒評論道。

"Watching this film made me miss the springtime of my youth and that really touched me," said one fan.

“觀看這部影片使我懷念自己的童年，真的太令我感動了。”一位粉絲說道。

Timing is everything

來得及時

Film experts believe Your Name has struck a chord with young Chinese at just the right time.

電影專家們認爲，《你的名字》在正確的時候，撥動了中國年輕人的心絃。

"It's a love story targeted at the demographic with the most amount of disposable income, the so-called 'Post 90s' generation which has been driving the box office boom," said Jonathan Papish, film industry analyst for China Film Insider.

“這部愛情故事的目標觀衆是持有最多可支配收入的羣體，也就是所謂的'90後'一代，他們使得這部電影的票房一路飆升。”《中國電影內幕》產業分析師喬納森·帕比什說道。

"It also fits well with the ACGN (Anime, Comic, Game, Novel) youth subculture that is growing in popularity in China," Mr Papish added.

帕比什補充說道：“《你的名字》也符合在中國越來越盛行的二次元（動漫、喜劇、遊戲和小說）青年亞文化。”