時尚雙語:購物奇招：敲敲櫥窗就能買東西

Polo Ralph Lauren Corp. is taking impulse shopping one step farther with technology that allows passers-by to purchase clothing they see in the windows of one of its New York stores by tapping on the glass.

Projected on the window of the Ralph Lauren Madison Avenue store is a 67-inch image of items including polo shirts and tennis ball boy or ball girl uniforms. Customers can shop even when the store is closed by clicking on the window glass.

The Steven Spielberg futuristic movie Minority Report inspired the window. "I really wanted to find a way to make that amazing technology a retail reality," said company senior vice president David Lauren, in a statement.

The company is using the buzz-around display to promote its line of tennis apparel, in conjunction with its sponsorship of the U.S. Open. The company is also the exclusive outfitter of the Wimbledon tennis tournament, through 2010.

Customers attracted to the sporty tennis clothes they see can purchase them using a credit card swiper mounted to the outside of the window. A projector beams the images onto the window pane from the inside of the shop, while a thin touch foil mounted on the glass powers the touch screen.

The store plans to keep the display up through a while, though if it succeeds in boosting sales or buzz significantly, Polo Ralph Lauren will roll out the window displays to other stores, a spokesman said.

拉爾夫•勞倫“馬球”時裝公司正進一步推動衝動購物行爲——它採用了一種技術，可以讓行人在路過其位於紐約的某間店鋪、看到櫥窗裏的衣服想去購買時，敲敲玻璃就能實現。

在拉爾夫•勞倫麥迪遜大道時裝店的櫥窗上投射着一幅67英寸大的影像，上面有開領短袖式馬球襯衫和男女網球球童裝。顧客甚至可以在商店關門時購物——只需敲敲櫥窗玻璃。

斯蒂芬•斯皮爾伯格的科幻電影《少數派報告》是該櫥窗的靈感來源。公司的高級副總裁戴維•勞倫在一則聲明中說：“我很想找到一種方法在零售中實現那種驚人的技術。”

該公司正在用快速的切換展示宣傳自己的網球系列服飾，同時也爲贊助美網公開賽作宣傳。一直到2010年，該公司還是溫布爾登網球錦標賽的唯一的運動用品供應商。

看上網球運動服的顧客可通過一個安在櫥窗外面的信用卡刷卡器付款購買。一架投影儀從店內向窗玻璃上投射出影像，安在玻璃上的一層薄薄的觸摸板使觸摸屏得以運轉。

一位發言人說，商店擬將展示保持一段時間，不管它是成功促進銷售還是產生廣泛影響，拉爾夫•勞倫公司都將在其他時裝店推廣這種櫥窗展示。