山寨蘋果手錶搶跑中國市場

Fake Apple Watches — or timepieces that appear similar to the new devices and are suspiciously affordable — have gone on sale across China as consumers jump the gun before the genuine items are available next month, writes Charles Clover in Beijing.

儘管Apple Watch真品要到下月纔開始銷售，但中國各地已出現了假冒的Apple Watch，或者說外形與蘋果(Apple)最新產品類似、價格便宜得令人生疑的手錶，讓消費者先買爲快。

On ecommerce websites such as Alibaba’s Taobao, the watches appear nearly identical to Apple’s product, down to the digital crown controller on the side of the device and four sensors on the underside.

在阿里巴巴(Alibaba)旗下的淘寶(Taobao)等電子商務網站，這些手錶的外形與蘋果產品幾乎完全相同——不論是手錶側面的數字表冠控制器還是底部的4個傳感器。

Most do not have a brand marking and cost Rmb250-Rmb500 ($40-$80) — as little as a 10th of the price of the cheapest Apple Watch shown this week by Tim Cook, chief executive.

多數此類產品沒有品牌標識，價格在250元到500元人民幣之間（合40至80美元），差不多是蒂姆•庫克(Tim Cook)本週展示的最便宜的Apple Watch的十分之一。

Revealed on Tuesday and scheduled to go on sale on April 24, Apple’s gold-cased luxury model costs up to $17,000 and appears to be aimed at wealthy Chinese.

Apple Watch於本週二發佈，定於4月24日上架銷售。其中黃金外殼的豪華版Apple Watch價格高達1.7萬美元，其銷售目標似乎對準中國富人。

The early proliferation of fakes will not help Apple’s hopes of replicating the success of its iPhones in China, the second-largest market for the smartphones behind the US.

假冒產品的提前擴散將不利於蘋果在中國複製iPhone的成功。中國是僅次於美國的第二大智能手機市場。

The China knock-offs demonstrate the speed, boldness and uncanny accuracy with which China’s counterfeiters can mimic even pioneering products.

這些假冒商品表明，即使是最具開創性的產品，中國山寨廠商也能以極快的速度、極大的膽量和不可思議的準確性加以模仿。