澳洲或設出口統一商標 中國消費者可追溯貨源

Australian producers, industry associations and both sides of politics prepare to bury their differences to sell products into China under a "one brand, one logo" approach for the first time.

澳大利亞的生產商、行業協會和兩黨準備擯棄分歧，首次以“一個品牌、一個標誌”的方式向中國出口產品。

The new strategy would have all Australian food products, including beef, vegetables, cheese, wine and high-end condiments, predominantly branded as Australian ahead of their individual branding, while also certifying them as clean, green and safe.

這一新策略將使包括牛肉、蔬菜、奶酪、紅酒和高端調味品在內的所有澳洲食品在各自品牌前面打上醒目的澳洲標誌，同時認證其乾淨、綠色且安全。

The proposed high-tech, high-visibility labeling would also be designed to be counterfeit-proof and to allow China's increasingly safety- and quality-conscious consumers to trace the origins of individual products back to a specific animal or producer.

這種被提議的高科技標誌不但辨識度高，還將具有防僞功能設計，使安全和品質意識不斷增強的中國消費者可以追溯某件產品來源自哪個特定的動物或生產商。

Trade Minister Steve Ciobo will work with Austrade and professional market researchers to design the branding.

澳洲貿易部長史蒂文·喬博將與澳洲貿易委員會和專業市場研究人員合作設計這一標誌。

According the Sydney Morning Herald, while industry have praised the strategy, there are concerns that if it isn't implemented within 18 to 24 months, Australia could lose out to competing markets such as Brazil and Uruguay.

根據《悉尼先驅晨報》報道，雖然業界對這一戰略表示讚賞，但是也有人擔心，如果該戰略沒有在18至24個月內實施，那麼澳大利亞將會輸給如巴西及烏拉圭這樣的競爭的市場。