美國電影的商業化 The Commercialization of US Films

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Now, motion pictures are the vehicles for even further commercial activity in the form of advertising and merchandising. This paper details the growth of advertising and marketing which accompany Hollywood products. Such strategies are more deliberate and carefully coordinated than in the past. In addition, many companies actively pursuing such marketing activities have become institutionalized. Furthermore, marketing activities have tapped new market segments, targeting those consumers. These marketing activities further commercialize Hollywood films, in particular, and enhance the commodification of culture, in general, further promoting a consumer society.

現在，電影是以廣告和營銷的方式進一步實現商業活動的一個工具。本文介紹好萊塢電影中不斷增長的廣告和營銷。這種策略比過去更深思熟慮和精心協調。而且，許多積極追求這種營銷活動的公司變得制度化。此外，這種營銷活動發掘了新的細分市場，專門針對這部分消費者。這些營銷活動使好萊塢電影進一步商業化，特別是文化的商業化；總之，進一步促進了消費市場。