雙十一第十年 阿里擬舉辦最大規模的購物狂歡

Alibaba Group aims to host the largest-ever Nov 11 shopping festival in scale and reach as the event enters into its 10th year.

今年是雙十一舉辦的第十年，阿里巴巴計劃舉辦有史以來規模最大的雙十一購物狂歡節。

The goal will be underpinned by the participation of multiple business entities in the Alibaba ecosystem, providing discounts to not just online purchases but a wave of on-demand services like catering, food delivery, beauty and entertainment, the company said last Friday.

該公司上週五稱，爲實現該目標，阿里巴巴旗下的衆多企業將參與其中並提供支持，這些企業不僅提供了線上折扣，還爲餐飲、食品配送、美容和娛樂等服務提供折扣。

The festival's growth and its evolution "showcases the development of the Alibaba ecosystem over time, expanding well beyond e-commerce," said Alibaba CEO Daniel Zhang.

阿里巴巴的CEO張勇表示，該節日的發展和演變，“展示了阿里巴巴生態系統隨時間的發展，遠遠超出了電子商務的範圍。”

Some 180,000 brands from China and around the world will participate in this year's gala. Alibaba's Tmall platform will offer 500,000 items for pre-order, and customers can access promotional coupons via Mobile Taobao and Mobile Tmall applications.

約18萬家國內外品牌將參與今年的節日活動，阿里巴巴的天貓平臺將預購50萬件商品，消費者可以通過手機淘寶或手機天貓APP獲取促銷優惠券。

The event is becoming global, with Tmall Global, the dedicated cross-border portal, providing 3,700 categories of imported goods from 75 countries and regions on its platform.

這一活動正演變成全球盛事，跨境門戶網站天貓全球購在其平臺上提供了來自75多個國家和地區的3700多種進口商品。

Meanwhile, Tmall World, AliExpress and Lazada will bring the event to hundreds of millions of overseas users.

與此同時，天貓世界、全球速賣通和Lazada將爲數億海外用戶帶來此次活動。

Lazada, a Singapore-based e-commerce site it took control of two years ago, will host its first 11.11 Shopping Festival for customers in Singapore, Malaysia, Thailand, Indonesia, the Philippines and Vietnam.

Lazada是兩年被阿里巴巴控股的新加坡電子商務網站，將爲新加坡、馬來西亞、泰國、印度尼西亞、菲律賓和越南的客戶舉辦首屆11.11購物節。