“口罩妝”正流行 來看看正確的打開方式

如果你平日裏是個化妝達人，那麼戴口罩可能會讓你感覺有點不方便，因爲你無法塗自己最愛的口紅了。但是，你依然可以把眉毛和眼睛畫得美美的，緊跟時下的“口罩妝”風潮！

From July 24, face masks will become mandatory for those visiting shops and supermarkets in England. As face coverings become part of the new 'normal', sales of eye and brow make-up have soared throughout lockdown.

從7月24日開始，在英國逛商店和超市都必須戴口罩。隨着口罩成爲新常態的一部分，眼妝和眉妝產品在封鎖期間銷量大增。

In fact, since reopening their doors to customers in mid-June, retailer Primark has sold almost 800,000 sets of false lashes. Instagram has also seen over 14,000 posts using the hashtag #maskmakeup over the past month, proving that eyes have become the focal point of our faces.

事實上，自從六月中旬開門營業，英國零售商Primark已經賣出了近80萬套假睫毛。過去一個月，人們在Instagram平臺上使用#口罩妝標籤發的帖子超1.4萬條，證明眼睛已經成爲我們面部的焦點。

The increased use of face masks has impacted make-up sales. “Categories such as eye liner, mascara, eyeshadow and brow products will see an increase in usage while the bottom half of the face remains hidden,” Margaux Caron, global beauty analyst for Mintel, told The Telegraph recently.

口罩使用的增加對化妝品銷量造成了影響。市場研究諮詢公司英敏特的全球美容分析師瑪爾戈·凱倫近日告訴《每日電訊報》說：“在下半部分臉被遮蓋時，眼線筆、睫毛膏、眼影和眉妝產品等類別的化妝品使用量將會增加。”

mascara [mæˈskærə]: n. 睫毛膏

"By contrast, lip products will suffer from this new habit with categories that smudge easily like liquid lipsticks and glosses particularly impacted.”

“相比之下，脣妝產品將會因爲戴口罩這一新習慣而受到衝擊，那些容易被蹭花的液體脣膏和脣彩等產品尤其受影響。”

戴口罩化妝時需要注意以下三件事

Pick a longer-lasting foundation
選擇更持久的粉底

Wearing masks will likely change the types of foundations and concealers we use. "Foundations and face products that do not transfer on masks will gain popularity as consumers will still aim for even skin tone on exposed areas of their face,” says Caron. “This will challenge the enduring ‘glow’ trend, and will likely be replaced by matte products that provide long-lasting coverage requiring limited to no upkeep throughout the day."

佩戴口罩會改變我們使用的粉底和遮瑕膏的類型。凱倫說：“不會蹭到口罩上的粉底和麪部產品將會更受歡迎，因爲消費者仍然希望暴露的臉部區域擁有均勻的膚色。這將會給經久不衰的煥彩風潮帶來挑戰，煥彩粉底將可能被持久不脫妝、幾乎全天不用補妝的啞光粉底所取代。”

matte [mæt]: adj. 無光澤的；不光滑的；啞光的

Invest in more eye and brow products
購買更多眼妝和眉妝產品

Consumer habits have already started to change. In new research by The NPD Group, it was found that since the start of lockdown, mascara sales are up 55 percent against the previous year, and eyebrow products up by a staggering 78 percent - likely to be a result of the closure of salons providing threading and waxing treatments.

消費者的習慣已經開始改變。NPD集團的新調查發現，自從實行封鎖以來，睫毛膏的銷量相比去年上升了55%，眉妝產品銷量飆升了78%——這可能是提供除毛和脫毛服務的美容院關門的結果。

As we wear masks on a more regular basis now, it might be good to invest in a longer-lasting mascara and brow product.
由於人們現在經常戴口罩，購買效果更持久的睫毛膏和眉妝產品也許是個好主意。

Keep lips protected with a balm
使用潤脣膏來保護雙脣

“Lipsticks should be swapped for more long lasting balms," says make-up artist Lan Nguyen-Grealis. "If you can’t live without your favourite lipstick then blot away until there is no transfer. It’s like wearing your favorite lingerie but no one sees it.”

化妝師蘭·阮-格拉利什說：“你應該用效果更持久的潤脣膏來替代口紅。如果你離不開你最愛的口紅，那麼就將口紅吸乾，直到不會蹭到口罩上。這就像你穿着自己最愛的內衣，但沒有人看得見。”