宜家蹭睡族衆生相 銷魂睡姿驚呆老外大綱

At first glance, you might think these pictures are of people dozing at home, in their beds or on their sofas, and think nothing of it.
乍看之下，你可能以爲照片裏的這些人是在家裏的牀上或沙發上打瞌睡，沒什麼大不了。

But look again and you realise there are no personal photographs on the walls or half-drunken mugs of tea on the tables.
但再看看你就會發現在照片裏，牆上沒掛私人照片，桌子上也沒有喝了一半的茶杯。

That is because they were snapped making the most of the show-room creature comforts in IKEA stores in China.
因爲其實這些照片是在中國的宜家拍攝的，照片裏的這些顧客最大程度地利用着樣品房間，悠然享受着傢俱帶來的舒適。

Far from being judged with shock and disbelief by other shoppers, it appears that this sort of behaviour is quite unremarkable in the eastern nation.
其他顧客見到了既不驚訝也不會對他們有所指責，似乎這種舉動在中國東部是稀鬆平常的一件事情。

Shoppers' indifference to those who are seemingly sound asleep on the furniture they are examining, demonstrates just how different cultural norms in China are compared with in the UK.
顧客在看傢俱的時候對那些好像已經在傢俱上睡着的人一點也不關心，顯示出中國與英國截然不同的文化規範。

Western onlookers however, reacted with complete confusion. One comment posted on news website said: 'IKEA, I am really impressed by your tolerance!'
不過看到這種情況，西方顧客就感到非常困惑了。新聞網站上的一則評論說道，“宜家，我真佩服你的忍耐力！”

Perhaps UK shoppers might benefit from adopting this more relaxed approach to shopping, and taking the saying, 'try before you buy' to new, more literal levels.
英國顧客若是接受這種更加輕鬆的購物方式，說不定會受益良多，像俗話說的那樣“買前需先試”，只不過“試”出了新高度，試得更真實罷了。

Could we also wear clothing in a fashion store while we browse other railings before deciding whether it's the right garment to buy?
那在還沒決定買什麼衣服前，我們是否也可以穿着時裝店裏的衣服到處逛呢？

What about buying a house: could we stay with the vendors for a week before making a decision? Or test drive a car for a couple of days to ensure it fulfills all our motor vehicle requirements before committing to it's purchase?
再說買房子，我們在做決定前是否能在房產商那裏呆上一個星期呢？或者，爲了確保汽車可以滿足我們的所有要求，在決定購買之前我們是不是也可以試駕一兩天呢？

Either way, the image of people of all ages peacefully snoozing on beds and sofas around the shop can only be a good thing for the store - a real life advert that IKEA 's products are designed with comfort in mind.
不管如何對宜家來說，照片裏的這些老老少少安靜地躺在店裏各處的牀和沙發上只會是一件好事——爲宜家產品的舒適感打了活生生的廣告。