宜家家居禁止客戶在傢俱上睡覺

Beijing, April 7 (IANS) Swedish furniture chain Ikea has banned customers from napping on the furniture displayed in a store in Beijing, where hundreds of shoppers come everyday to enjoy the air conditioning and furniture comforts with no intention of buying, Efe news agency reported.

埃菲社報道：北京時間四月七日，瑞典傢俱連鎖店-宜家家居已經禁止顧客在該北京分店展示的傢俱上午睡，數百名顧客每天都來享受空調，對舒適的傢俱卻沒有購買意向。

The ban and other measures seek to exclude from the store all but those making purchases and to improve the brand's local image, reported Chinese media on Tuesday.

中國媒體星期二報道，這些禁令和其他的一些措施驅逐那些非購買者從而來提升該品牌在地方的形象。

In the Beijing Ikea store, people can commonly be found sleeping peacefully and unabashedly on the display sofas and beds, a fact verified by Efe.

在北京宜家商店，很容易看到人們找到的沙發和牀並毫不掩飾的在上面打盹。

In order to expose its products to the Chinese market, Ikea initially opened additional showrooms of fur nishings, inviting shoppers to "take a nap" on beds and sofas, reported the news website .

爲了讓產品打開中國市場,宜家起初想開放一個額外的傢俱陳列室,這樣那些客戶就能有固定的區域可以在沙發或者牀上“午睡”，中國新聞網報道。

After the workers of Beijing Ikea complained that "nappers" had become a real nuisance, creating an unsi ghtly image for the Swedish company and discouraging potential buyers, the company decided to put an er to the promotion.

之後該北京分店店員反應說，這些顧客纔是真正的“滋擾”者。不僅毀壞了瑞典宜家公司的品牌形象，還影響了真正需要購買的客戶。於是公司決定停止推廣這一計劃。

The trigger for this measure, noted workers of the establishment, came two years ago when an elderly wo an helped her grandson to urinate in a plastic bottle while the child was standing on one of the display beds.

引發這一措施，一個店員的反饋，兩年前當他看到一個老太太幫助她的孫子小便，而這個小孩的家長就讓他站在展品牀上,用一個塑料瓶子完成了這一幕。

Despite Ikea's efforts, the Beijing store continues to experience difficulty ensuring customers adhere to the new regulations, according to .

儘管宜家做出了這項禁令，但是北京店實施卻遭遇到困難，顧客仍然不遵守新的法規。中新網說。

Many nappers allegedly refuse to obey staff or follow regulations and they slyly seek out zones hidden from view to prolong their comfortable siestas.

據稱許多睡客拒絕服從工作人員執行規定，他們狡猾地離開你的視線後找到別的隱蔽場所繼續他們的午睡。