商務英語口語對話:品牌發展的重要途徑
A:Which of the steps are you focusing on in brand growth?Awareness,understanding,acceptance,or loyalty?
B:We're working on different steps in different example,our Corbert line is thriving in American markets,we've already reached the loyalty Asia,however,it's a different people haven't even heard of Corbert,so we're working on awareness through a lot of product launches and related activities.
A:What are you doing to increase understanding in the European sector?
B:Understanding comes from product get that through product demonstrations,literature,expert testimonials,and the like.
我們現在對不同地區採取不同的步驟.例如,我們科爾波特系列在美洲市場非常火爆,我們已經達到了忠誠的階段.可是在亞洲情況卻不相同.大多數人都沒有聽說過科爾波特,所以我們要通過很多產品發佈和相關的活動來提高人們的產品意識.
你們準備在歐洲地區做點兒什麼可以增進大家對產品的瞭解?
介紹產品差異有助於人們對產品的瞭解.我們可以通過產品展示,宣傳材料,專家推薦書等等來做到這一點.
來源:恆星英語-口語頻道
Brand growth:品牌發展
Thrive: to become, and continue to be, successful, strong, healthy, etc. 興旺發達;繁榮;蓬勃發展;旺盛;茁壯成長
New businesses thrive in this area. 新企業在這一地區蓬勃興起.
These animals rarely thrive in captivity. 這些動物欄養起來很少會肥壯.
Work on sth: 致力於,從事於
The scientists are still working on inventing new methods of reaching outer space.
科學家們仍致力於發明到達外層空間的新方法.
Launch: the action of launching something; an event at which something is launched (航天器的)發射;(船的)下水;(產品的)上市;(事件的)發起
the successful launch of the Ariane rocket 阿里亞娜火箭的成功發射
a product launch 產品的投放市場
the like...諸如此類的,相似的,類似的
jazz, rock and the like(= similar types of music) 爵士樂、搖滾樂以及諸如此類的音樂
來源:恆星英語-口語頻道
