谷歌創新靈魂人物解密"創新祕訣"
Disruptive innovation is the kind that unhinges old ways of operating, juices competition and creates new growth.
顛覆式創新的特點是：打破常規做法，激發競爭並創造全新的增長模式。One of the world's leading experts on the subject is Regina Dugan, Motorola Mobility's SVP in charge of Advanced Technology and Projects, a skunkworks-inspired unit devoted to delivering breakthrough innovations. Dugan joined Motorola Mobility, part of Google (GOOG), last year after heading the Defense Advanced Research Projects Agency (DARPA), the Pentagon's R&D unit where scientific inflection points and critical applications--the essence of disruptive innovation, she says--have often intersected. DARPA's legacy of radical innovation includes RISC computing, the Internet, miniaturized GPS, and those unmanned aerial vehicles popularly known as drones.
雷吉納•杜坎是這方面的世界頂尖專家之一。身爲摩托羅拉移動公司（Motorola Mobility）的高級副總裁，她主管先進技術及項目部門，這是一個受“臭鼬工程”（洛克希德•馬丁公司先進研究計劃項目部——譯註）啓發成立的部門，主要致力於實現突破性創新。杜坎是去年加入摩托羅拉移動的，現在這家公司隸屬於谷歌公司（Google）。此前她是國防高級研究計劃署（Defense Advanced Research Projects Agency）的主管，也就是五角大樓的研發部門。在這個部門，重大科學發現和關鍵應用技術——這恰恰是她所謂的顛覆式創新的精髓——常常交叉互融。它曾經做出過一系列重大創新成果，比如精簡指令集運算（RISC）、互聯網、小型GPS以及名爲“雄峯”的大名鼎鼎的無人機。I saw Dugan speak on a panel about Interactive Technology at Ernst &Young's recent Strategic Growth Forum. Her advice about organizing for innovation success in an environment swirling with change was smart and practical. So I asked her to share it here. Dugan's Rx for disruptive innovation:
最近，我在安永會計師事務所（Ernst &Young's）近期舉辦的“戰略增長”論壇上見到了杜坎，她在其中一個座談會上就交互技術發表了演講。在如今這個瞬息萬變的環境中，如何纔能有效組織起來成功實現創新？對此她給出了十分高明而務實的建議。因此我請她與衆多讀者分享這些心得。杜坎認爲，實現顛覆式創新的祕訣如下：
1. Get uncomfortable.
1. 讓自己覺得不自在。Make a list of the biggest and boldest projects in your company. Ask yourself how many make you deeply uncomfortable because they could change your fundamental business model. If a project has disruptive potential, it should make you uncomfortable.
列出貴公司那些規模最大、野心也最大的項目。問問自己，其中有多少項目因爲它們可能改變你們現有的基本商業模式而讓你深感不安。如果某個項目擁有顛覆性的潛力，它就應該讓你覺得不自在。2. Create a small, agile team.
2. 打造小型靈活的團隊。While you can organize a large company to support evolutionary R&D, that doesn't work with disruptive innovation. You need a small and agile organization. If you have fewer than 200 people, you don't need a lot of process and you can talk to almost anyone by stepping out of your office and talking a little loud. (I'm Italian.)
儘管爲了支持循序漸進的研發項目可以組建一個大型團隊，但它並不適用於顛覆式創新。真正需要的是一個規模較小、高度靈活的組織。如果這個組織的成員不到200人，那就不需要很多流程，只要走出自己的辦公室，稍微提高嗓門就能跟幾乎所有人都有所交流（我是意大利人）。3. Refresh the team constantly.
3. 經常爲團隊補充新鮮血液。Ask yourself how many people on your innovation team have been there more than five years. If the answer is "a lot, " you're in trouble. Then ask yourself how many people on your team are from outside the organization. If the answer is "almost none, " more trouble. You need fresh thinking from people on the outside as well as the inside. Short tenures create necessary urgency.
問問自己，你的創新團隊中有多少人已經待了超過五年了。如果人數不少，那你就麻煩了。然後再問問自己，團隊中有多少人是從其他公司來的。如果這種人基本沒有，那就更麻煩了。除了自己人的新點子，你還需要外來者富有創意的想法。較短的任職期能讓人產生必要的緊迫感。4. Restrict decision-making to no more than two people.
4. 決策者不能超過兩人。If you have more than two people making decisions about strategy and execution, it's too many. Disruptive innovation is not about consensus. The CEO or the team leader should have strong and ultimate authority.
如果戰略和執行的決策者不止兩個人，那人就太多了。要實現顛覆式創新，就不能一唱一和。首席執行官或團隊領導應該有強勢的最後拍板權。5. Create tension.
5. 製造緊張感。A disruptive innovation group exists, in part, to create tension. So don't be surprised when that happens. Disruptive innovation will challenge processes, challenge HR, and challenge your perspective on IP—while it upsets your ideas about who gets to be involved in the development process. The result: the speed and flexibility you need for effective disruptive innovation.
一個顛覆式創新團隊的部分使命就是製造緊張感。所以一旦發生這種情況不必大驚小怪。顛覆式創新會挑戰流程、挑戰人力資源部門，也會挑戰你對知識產權的看法——而你關於研發人選的想法也會受到質疑。不過只有這樣，實現有效的顛覆式創新所必需的速度和靈活性纔會應運而生。
