你能成爲一名年輕企業家嗎？三種素質不能少

As a young entrepreneur, I always question the relevance of advice from older businesspeople. Though I certainly believe in learning from experience, I feel advice can quickly become outdated, especially in the current connected environment. Nowadays there are several new tricks we can use to manage our time more wisely and glean only the usable information.
作爲一名年輕企業家，我總是質疑老一輩企業家們所給建議的意義。雖然我確實相信可以從經驗中學習，但我感覺建議這東西很快就會過時，尤其是在目前聯繫如此密切的環境。現如今有許多技巧可以讓我們更明智地管理時間並且只收集有用的信息。

To gather relevant tips, I recently spoke with Nathan Resnick, a 22-year-old entrepreneur who currently serves as the co-founder and CEO of Sourcify, a marketplace for the world’s top manufacturers. In the past couple of years, Resnick has brought dozens of products to market, launched several Kickstarter campaigns, started a few successful ecommerce brands and been featured in leading publications such as the New York Times, Bloombergand Fast Company. Resnick started out like many other wannabe entrepreneurs, eager to apply new innovations to other industries. For example, when he was twelve, he helped implement the Autism Society ofAmerica’s awareness wristband, raising over $200,000 for the noNPRofit organization. This idea was sparked by the rise in popularity of Livestrong bracelets.
爲了收集相關建議，最近我與內森·雷斯尼克聊了一下，內森·雷斯尼克是位年輕的企業家，22歲，目前是Sourcify，一個世界頂級製造商市場的創始人兼首席執行官。過去幾年中，雷斯尼克帶來了數十種產品進入市場，推出好幾個Kickstarter的活動，創建了一些成功的商務品牌並且上了很多有特色的領軍刊物，如:《紐約時報》、《Bloombergand Fast Company》等。雷斯尼克開始時像許多其他企業家一樣，渴望將新的東西應用到其他行業。例如，他十二歲時，幫助美國自閉症協會實現意識腕帶，爲非營利組織籌集超過200，000美元。這一想法是因手環的流行激起的。

If you’re looking to start out on the right foot as an entrepreneur, Resnick offers the following three tips:
如果您想順利成爲企業家，雷斯尼克提供了以下三點建議：

1. Share your ideas.
1.分享觀點

One of the biggest flaws in many young entrepreneurs’ mindsets is a belief in secrecy. An unwillingness to share your concept won’t get your business anywhere. Collaboration can work wonders, and you never know how others may be able to help. When Resnick was starting Sourcify, a marketplace for the world’s top manufacturers, he consulted key mentors and friends to gain valuable insights. Without their advice, Resnick says, Sourcify wouldn’t have recognized key performance indicators that have become invaluable to their growth.
很多年輕企業家們心態中最大的缺點之一就是保密意識。不願分享觀點的意識拓展不了你的事業。合作可以創造奇蹟，你永遠不知道別人如何能幫到自己。雷斯尼克開始創建Sourcify，這一世界頂級製造商市場時，他諮詢了關鍵的導師和朋友，來獲取寶貴的見解。沒有他們的建議，雷斯尼克說，Sourcify就不會有關鍵績效指標，而這一指標對Sourcify的成長有着無價的作用。

2. Horizontal innovation.
2.橫向的創新辦法

If you’re looking to find a new business to start, one of the most effective ways to ideate is to look for horizontal innovation plays. This means taking an existing product or technology, and applying it to a different industry. For example, when Resnick was starting Cork Supply Co, he noticed an uptick in sustainably focused brands like Original Grain. Though he didn’t use wood and didn’t focus on the watch industry, the brand Cork Supply Co took similar roots in a fashion-forward sustainable outlook. This approach enables you to expand on proven businesses and move them toward your expertise or interests.
如果你想做一項新業務，形成概念最有效的方法之一就尋找水平創新之舉。這意味着利用一個現存的產品或者技術，並把它應用到不同的行業中去。例如, 雷斯尼克創建軟木供應有限公司時，他注意到那些持續重點品牌的上升幅度，如：原始晶粒。雖然沒有使用木頭也沒有關注鐘錶業，軟木供應有限公司這個品牌還是類似地紮根於前衛時尚的可持續發展前景中。這種方法使得您能夠擴展成熟企業，並且推動着他們向你的專長和興趣發展。

3. Be driven by results.
3.以結果爲驅動力

As an entrepreneur, you need to focus on data-driven results. You can talk and theorize all you want, but until you implement and test, your business won’t be proven. That is why Resnick believes results outweigh any theories. When testing new business ideas, Resnick starts by launching a simple landing page and driving traffic to it. He then tests the conversion rate of signups on that page to see if his business idea could gain traction. This method enables entrepreneurs to stay lean before investing too much in their ideas.
作爲一名企業家，你需要專注於數據驅動結果。你可以談論並且使你想要的一切理論化，但直到你實施並檢測成功，你的企業纔算得以證明。這就是雷斯尼克爲何認爲結果重於一切理論的原因。檢測新商業理念時，雷斯尼克會先啓動一個簡單的登錄頁面併爲之創造人潮瀏覽量。隨之他會檢測頁面的註冊率，來看看他的商業理念是否擁有牽引力。這種方法使企業家在過多投資之前先保持精益。

If you’re a young entrepreneur looking to start a business, the one golden rule is to start now. The best way to learn is by doing, and you never know what will happen until you try. Entrepreneurship is a journey, and the sooner you start, the more you’ll learn.
如果你是一個想要創業的年輕企業家，黃金法則便是從現在開始。最佳的方法便是通過實踐來學習，你永遠都不知道會發生什麼直到真正的嘗試。創業是一段征程，開始越早，學到越多。