粉絲營銷 Fans Marketing

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With the development of Internet, the young generation rely on the Internet so much. They make friends and communicate with each other by the Internet. The fast way to get the information provides people the convenience to chase what they want. As a result, some crazy fans become a huge group to support their idols and this is believed to be fans marketing.
隨着互聯網的發展，年輕一代都很依賴網絡，他們通過網絡去交朋友、交際。信息獲取方式的便利方便了人們去追逐自己想要的東西。因此，一些瘋狂的粉絲團組隊支持他們的偶像，這被認爲是粉絲營銷。

Recently, a popular male idol confirmed to be in a relationship with a girl. The fans became angry and made a lot of bad comments in two hours, then the Internet got congested immediately. Most girls were heart broken and they were so angry about this idol’s confession. They believed that they spent so much money on him and it was his duty to keep his single image.
最近，一名深受大衆歡迎的男性偶像承認與一名女孩相愛，之後粉絲們就生氣了，寫了很多不好的評論。在兩小時內，互聯網都癱瘓了。大多數女孩心碎了，她們對於偶像的坦誠感到非常生氣，覺得自己爲偶像花了這麼多錢，偶像就應該有責任保持單身的形象。

Nowadays, the fans will be a huge group just in purpose of supporting their idols, such as buying albums or booking a whole cinema to gain the box office for their idols. No matter where the idols show, they will come to the scene in groups. The businessmen gain so much profit from fans marketing, which will be the important way to support the idols.
如今，粉絲們都會組隊去支持他們的偶像，比如，買偶像專輯或電影包場來提高票房。無論偶像出現在哪裏，他們都會組團去到現場。商家從粉絲營銷中獲得巨大利益，這也是支持偶像的重要方式。