5個簡單方法吸引更多網站流量
If one of your goals this year is to create a website, it goes without saying that you want it to attract visitors. Whether you started the new year with a new business venture or got around to kicking off a blog in 2018, finally getting your idea out into the world is a wonderful feeling.
如果今年你的目標之一是創辦一家網站，無需多言，你想吸引訪問者。新的一年，無論你是要開創新的商業聯合體還是要在2018年開博客，將你的想法最終帶入真實世界是一種非常令人高興的感覺。
Many people struggle with driving traffic to their websites once they’ve taken all the steps necessary to build them. At GoDaddy, we’ve analyzed thousands of websites created using our GoCentral website builder to determine what these sites have in common. We discovered some key takeaways up-and-coming entrepreneurs and digital marketers like you can use to be successful in establishing and growing your customer base.
一旦完成了建設網站的所有步驟，許多人都會努力增加他們網站的流量。在GoDaddy，我們分析了數千個新創網站，他們利用GoCentral網站搭建者來決定所擁有的共同點。我們發現許多像你一樣的關鍵的前程似錦的企業家以及數字市場營銷者，可以成功地建立並增加客戶基數。
Show Up in Search 在搜索中顯示
Take some extra time at the start of the year to make sure that the keywords on your site are really working for you and are maximizing site traffic. Use a tool like Google AdWords to do research into the keywords that customers actually use to find your website and then make sure those are well represented. Put yourself in the mind of potential customers.
在起步之年，花些額外的時間以確保你網站關鍵詞真正起作用並且能夠使網站流量最大化。使用例如Google AdWords的工具找到客戶能夠找到你網站的關鍵詞，並且確保這些關鍵詞得到使用。要站在潛在客戶的角度來看問題。
Your search engine optimization (SEO) efforts should align with what people are already searching. Doing so can pay off by increasing the number of visitors--and potential customers--to your website. GoDaddy found that website owners who’ve optimized their sites for search receive four to five times more traffic from Google compared to those who do not.
你搜索引擎最優化的努力應當與人們正在搜索的內容相關。這樣做，回報你的是網站流量的增加，特別是潛在的客戶。GoDaddy發現，優化網站的所有者們將會比沒有這樣做的人從Google得到4到5倍的流量。
Again, keep in mind the places your customers are most likely to look for you, for example on Google, Facebook, and Yelp. Make sure your company appears on these websites and that all your information is up to date.
再次將客戶最有可能尋找你的地方銘記在心，例如在Google, Faceboo和Yelp上。確保你的公司出現在這些網站上，並且所有信息都是最新的。
A great way to show up more frequently in search is to have an secure sockets layer (SSL) certificate, as leading search engines are known to rank secure sites higher. Additionally, avoid being blacklisted from search engines, make sure your site is free of malware by using an online website scanner such as Site Check from Sucuri.
經常出現在搜索引擎裏的好方法是擁有安全套接字層證書（SSL），主流搜索引擎會將安全的網站排在前面。另外，確保你的網站不會被Sucuri的Site Check掃描爲惡意軟件， 避免被搜索引擎拉入黑名單。
Publish Great Content 發佈好內容
Once you’ve developed a website, the best way to drive traffic is to have compelling content. In addition to sharing information about your business and what your unique offerings are, a blog is great way to use content to drive traffic, share your point of view, and develop a relationship with your customers.
一旦你新建了一個網站，最好的辦法是有較好的網站內容來獲得流量。除了分享商業信息及你獨特的商品外，博客是一個用內容驅動流量、分享觀點並建立與客戶關係的好方法。
Research what people in your industry are talking about, and use these topics as a guide when creating posts. Also include a mix of evergreen topics, such as how-to guides and tips.
瞭解行業的人在討論什麼，並在發帖時使用這些觀點作爲引導。也可以包含一系列持久熱點話題，例如較別人如何做的嚮導和技巧。
Drive Traffic with Email Marketing 郵件營銷獲得流量
Communicating with customers through emails is a key component to driving new customers to your website and keeping customers loyal after their first visit.
使用郵件聯繫客戶是驅動新客戶到網站並在他們第一次訪問後仍保持忠誠的關鍵部分。
Ensure that anything you send to customers adds value -- whether it’s an exclusive discount, updated events and offerings, or professional insights and recommendations based on your own experiences. After you’ve crafted the perfect message, craft a catchy and concise subject line, and you’re ready to go.
確保發給客戶的任何東西都能增加價值——是否是獨家折扣、最新事件和商品，或者是專業的視角與基於自己經驗的推薦？在已雕琢出完美信息，雕琢出吸引眼球且精確的主題線，你就準備好了。
GoDaddy Email Marketing makes it simple to send beautiful emails to your database in a matter of minutes. You can have fun with marketing emails to customers by using emojis in the subject line, which can increase open rates by at least 20 percent.
GoDaddy郵件營銷使得你可以在眨眼之間發送完美的郵件到數據庫。你可以在標題線上使用表情包調侃下營銷郵件，這會將打開機率增加至少20%。
Keep Social Media Front and Center 將社交媒體放在重要位置
If you’re not yet using social media, you’re missing out on an important way to drive traffic, capture new customers, and keep current customers informed. Be sure to include links to your website across all of your social sites. GoDaddy found that 61 percent of its high-traffic sites had an attached Facebook page, while 34 percent of low-traffic sites had a Facebook page linked to their website.
如果不使用社交媒體，你正在錯失一個驅動流量、吸引新客戶並保持現有客戶的重要途徑。確保你所有的社交網站都能連接到你的網站。GoDaddy發現，61%的高流量站點都附加Facebook頁面，而34%的低流量網站只有一頁Facebook頁面到他們網站。
The visual nature of Instagram is a great way to show off products and menu items. Going a step further and including a link to your website in the bio section of your company’s Instagram profile is key to driving additional traffic to your site for customers who might be seeking out additional info. Similarly, utilizing the location feature is a useful way to increase foot traffic to brick-and-mortar locations and capture Instagram users who may be using the Explore tab to search for nearby businesses.
Instagram的視覺特性是炫耀產品和菜單條目的好方式。更進一步，可以在你公司的Instagram簡介上增加你網站的連接，這樣會驅動那些想獲得額外信息的客戶到你的網站。類似地，利用本地特性增加實體位置也是一個有用的增加足跡流量的方法，同時獲取使用Explore來尋找附近商業機會的Instagram用戶。
If you’ve started posting regularly on social media--keep it up! An easy way to do this is to create a social media calendar and use social scheduling tool like Sprinklr or Hootsuite. Then, you can schedule a steady flow of content and remain top-of-mind for potential customers.
如果已經在社交媒體上定期發帖，那就保持！一個簡單的方法是創建社交媒體日誌並使用像Sprinklr或Hootsuite的社交計劃工具。然後，你可以規劃一個穩定的內容流量，並且成爲潛在客戶的首選。
Take It Offline 線下處理
You’ve made a great website, come up with smart and relevant content, and are communicating with customers to drive more traffic than ever to your website--now what? It’s crucial to not underestimate the potential impact of word-of-mouth and a real-world presence in connecting with potential customers.
你創建了一個偉大的網站，提出聰明的和相關的內容，並與客戶溝通以獲得更多到你網站的流量，現在還要幹什麼？不要低估口頭傳播和真實世界與潛在客戶連接的重要性。
While many people are researching and finding companies to do business with through search and social media, you can still leverage the power of in-person connections to establish relationships and encourage people to go to your website in the future. Research events in your community--these could include craft fairs, farmers’ markets, city council meetings, and more. Making an effort to network with people nearby can go a long way toward increasing sales. Make sure that your business cards, including your website domain, are current and that you always have them handy.
當許多人在通過搜索和社交媒體來搜索和尋找做生意的公司時，你仍可以通過口頭交流能力建立關係來平衡，並鼓勵人們將來訪問你的網站。在社區包括手工藝市場、農民市場、市政會議及其他地方做調查。試着與附近的人建立社會關係會提高銷售量。確保你手頭上有名片，且上面有網站域名。
Whether your website is brand new, or you’re a seasoned pro, there’s always room to drive more people to your site. What are you waiting for?
無論網站是全新的，或者你是職業老手，吸引更多人到網站的空間都是巨大的。你還在等什麼？
聲明：本雙語文章的中文翻譯系滬江英語原創內容，轉載請註明出處。中文翻譯僅代表譯者個人觀點，僅供參考。如有不妥之處，歡迎指正。
