外貿英語話題王(MP3+中英字幕) 第32期:出口研究的重要性
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Importance of the export research
A:The environment varies greatly because of difference in language, customs and traditions.
A:由於語言、習慣和傳統的不同,出口環境也會有很大的差別。B:Yes. This gap can be filled by export market research before exporting.
B:是呀，出口前對出口市場的研究從某種程度上可以彌補這種差異。
A:But the importance of the export research is often neglected by the managers.
A:但是出口研究的重要性經常被一些公司的經理所忽視。B:That's right. They do not appreciate its value and consider it to be a luxury.
B:沒錯。他們認識不到出口研究的重要性，它是一種不必要的奢侈。A:Therefore, when enterprises are spending a lot of money in trying to penetrate a new market. they should research whether their products can be sold at high enough a price and in a satisfactory amount.
A:所以企業在花很多錢企圖打開一個新市場時，也應該去調研他們的產品是否能賣出足夠高的價格與令人滿意的數量。B:Exactly!
B:你說得太對了！
