跨境網購人羣趨年輕化 有娃家庭成海淘主力軍

The popularity of cross-border online shopping is growing in China, with younger people and families being the driving force, according to a report issued by Amazon China.

根據亞馬遜中國發布的一份報告，跨境網購在國內日益普及，年輕羣體和家庭成爲跨境網購的驅動力。

The report shows that a younger age, a high level of education and a high income are the three major features of Amazon China's cross-border online consumers.

報告顯示，年輕化、高學歷、高收入是亞馬遜中國的跨境網購消費人羣的三大特點。

Nearly 80% of consumers are below the age of 35 and more than 90% have at least a bachelor's degree, according to the report.

報告稱，近8成消費者的年齡在35歲以下，超9成消費者擁有學士或更高學位。

Consumers with monthly salaries above 5,000 yuan accounted for 62% of cross-border online shoppers in 2016. Families have become the major group of cross-border online shoppers, and families with kids account for 84% of the total group.

2016年，月收入5000元以上的消費者在跨境網購羣體中佔62%。家庭成爲跨境網購羣體的主力軍，其中，有子女的家庭佔84%。

The report also found that Chinese consumers are becoming more quality-conscious. Price and quality are listed as the two most critical factors in cross-border online shopping for the first time.

報告還發現，國內消費者的品質意識逐漸提升。價格與品質首次成爲人們在跨境網購時最爲關注的兩大因素。

Elaine Chang, Amazon China president, said: "Cross-border online shopping experienced explosive growth in 2016. Consumers prefer to buy high-quality products from overseas vendors."

亞馬遜中國總裁張文翊表示：“跨境網購在2016年經歷了爆炸式的增長。消費者更願意從海外供應商購買高質量的產品。”

Chang estimated this trend will continue this year, and Amazon will expand the scope of authentic overseas products.

張文翊預計這一趨勢將在今年持續下去，而亞馬遜將擴大海外真品的範圍。