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創新失敗?!數據報告顯示蘋果表銷量跳水

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Interest in the Apple Watch might be dropping significantly, at least where U.S. customers are concerned.
消費者對蘋果手錶的興趣或顯著減少,至少美國的消費者是這樣的。

According to a new report from research firm Slice Intelligence, published by MarketWatch, Apple is currently selling fewer than 20,000 watches per day in the U.S., with the number dropping below 10,000 on some days.
根據市場研究公司Slice Intelligence在MarketWatch(道瓊斯旗下的新聞網站)上新發布的一份報告,目前蘋果手錶在美銷量日均不足2萬,有時甚至降至1萬以下。

創新失敗?!數據報告顯示蘋果表銷量跳水

Even if we disregard the initial burst of interest after the April launch, when Apple was selling around 200,000 watches a day according to Slice, this is quite a steep decline. Throughout late April and May, Apple Watch sales in the U.S. were steady, with Apple selling well above 20,000 watches per day on average.
即使我們不看蘋果手錶4月份發售一開始引爆的消費者興趣,根據Slice提供的數據,蘋果手錶當時的日均銷售量爲大約20萬,而現在蘋果手錶的銷售量可謂是嚴重跳水。4月份下旬和5月份蘋果手錶在美銷量趨於平穩,日均銷量達2萬以上

Slice's data also indicates that the cheapest model, Apple Watch Sport, is by far the most popular, constituting two-thirds of the watches sold so far. As for the gold Apple Watch Edition model, which starts at $10,000, Slice estimates Apple sold fewer than 2,000 in the U.S.
Slice提供的數據還指出,蘋果手錶最便宜的版本運動版是目前最受歡迎的,在迄今爲止蘋果手錶銷量中佔了2/3。至於蘋果手錶的土豪金版,起步價爲1萬美元,Slice稱該版手錶在美銷量不足2000。

Slice's numbers come from electronic receipts sent to customers' emails following purchases. All of the data is unofficial and Apple is extremely unlikely to comment on any of it, so take the numbers with a grain of salt. However, while often missing total numbers, analytics companies are usually good at predicting trends, and a declining trend is pretty obvious here.
Slice的數據來自於消費者購買手錶以後郵件中收到的電子收據。所有的數據並不官方,而蘋果十分不願對此置評。所有對這些數據我們保留意見。但是,雖然經常會得不到全部的數據,通常來說分析公司十分擅於預測趨勢。顯然這一下降的趨勢十分明顯。

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