商務英語信函的寫作指導
在國際商務活動日益增多的今天,特別是中國加入世界貿易組織(WTO)後,越來越多的人士接觸到涉外商務工作,而作爲國際交往的主要語言--商務英語日顯其重要性,人們須經常撰寫商務英語應用文如商務信函、便函、傳真稿、廣告單、調研報告等.規範得體的商務信函、文件不僅展示出一個人的英語寫作能力,更體現他所服務的企業或機構的形象.一封優秀的商務信函在商務活動中可以帶來巨大的經濟效益和良好的社會效果,反之則會破壞企業或機構的形象,甚至會蒙受意想不到的經濟損失,商務英語信函在商務活動中起着舉足輕重的作用.本文就在現代商務環境下,商務英語信函的語言特色及其風格進行探討.
信函要求：
1、 研究收信人的興趣所在
2、 採用恰當的語氣
體諒對方的態度(You-Attitude) / 自我爲中心的態度(I-Attitude or We-Attitude)。
3、語氣自然真誠
請比較下面兩組例句：
Instead of | Say |
I have pleasure in informing you．．． | I am pleased to tell you／to say．．． |
4、言簡意賅
5、有禮有節，善解人意
禮貌用語，如your kind enquiry，your esteemed order，your valued custom
6、避免行文冗長
請比較下面兩組例句:
Instead of | Say |
Please see that an enquiry is conducted to determine the reason. | Please find out the reason. |
7、避免陳詞濫調
請比較下面的例句：
OPENINGS
Instead of | Say |
Adverting to your favour Re (your letter) The writer, wished to acknowledge | Referring to your letter Or Thank you for your letter |
We are in receipt of We began to acknowledge We have to acknowledge | We have received |
We beg to inform you We beg to think you | We are writing to inform you We thank you |
Your esteemed favour to hand Your letter to hand Yours to hand | We have received your letter |
ENDINGS
Instead of | Say |
The favour of your early reply will be obliged | I shall be glad to hear from you. |
Assuring you’d our best attention at all times We beg to remain We remain Awaiting the favours of your early reply | Omit all these. |
MISCELLANEOUS
Instead of | Say |
as per | according to |
idem., inst., prox., ult. | name the month |
if it is within our power | if we can |
it will be our constant aim. | we shall try |
of even date | of today |
only too pleased to | very glad to |
per | by |
Please be good enough to advise us | please tell us |
take an early opportunity | act promptly |
yesterday' s date | Yesterday |
your communication | your letter, phone, message, etc. |
your good self | you |
your favor yours of the 15th | your letter your letter of the 15th |
Under separate cover | separately, or better still, by registered post, etc. |
